Content Supply Chain Console (mock) · Abhinandan Tejaswi

GenAI creative ops demo for Accenture Song. Brand lock → variants → feedback → localize → human taste → value case.

Case study

Demo mode (offline generator)

1 Brand lock

2 Master brief

3 Multi-format

4 Choose

5 Feedback

6 Localize & approve

7 Value case

Demo brand: AURELIA weekend launch (social + 15s video + email). Load the prebuilt brief, then walk the full supply chain.

1. Brand lock DEMO brands

Lock architecture before generation. AI drafts inside the fence; humans keep taste.

Guidelines override (optional)

Brand stays locked for this run.

One brief feeds three formats. Keep it sharp enough that options diverge on angle, not on brief clarity.

Campaign / experiment name

Primary audience CTA

Master brief

Produces 3 option sets × Social / 15s video / Email.

Three creative directions. Each set includes a social post, 15s video script, and email subject + hook. AI drafts; you decide.

Chips help. Your feedback is required. Brand lock and brief stay. We generate 3 new options that avoid this set.

Your feedback (required)

Pick one option set. Selection highlights only; feedback comes next. Or reject all with comments.

Chips help. Your feedback is required. We generate 3 new options that avoid these patterns.

Your feedback (required)

Direct the next pass before localization. Chips steer; free text carries the real taste call.

Your feedback / comments

Same master creative, two market voices: India English and UK English. Revise notes stay visible. Approve when taste is ready.

Revise notes

Auto-computed strip for workshop conversations: volume, time, consistency. Export a run summary for stakeholders.

Export summary

Read case study

Built by Abhinandan Tejaswi for Accenture Song application · not affiliated with Accenture · work sample